OV School connects rigorous founder education to the real decisions behind an early company—from customer discovery to product, leadership and investor readiness.
Each lesson leads to an action, evidence and a decision.
A founder can use the learning path to work from an early idea through customer insight, product validation, commercial foundations, company craft and capital readiness. Phase guidance is educational—not legal or investment advice.
Phase 01 / Founder and company foundations
Orient
Founder goals and team roles
Business idea evaluation
Value proposition and business model canvas
Founder practice
Define a customer, the problem and the biggest untested assumption.
Takeaway
One-page company thesis and assumption map.
01
Orient / Founder and company foundations
Founder goals and team roles · Business idea evaluation · Value proposition and business model canvas
Apply: Define a customer, the problem and the biggest untested assumption.
Output: One-page company thesis and assumption map.
02
Understand / Customer and market evidence
Customer discovery and interviews · Market segmentation and competitor analysis · Design Thinking and problem definition
Apply: Run a small discovery cycle and distinguish observation from interpretation.
Output: Anonymised customer evidence and decision log.
03
Build / Product and innovation
Prototyping and MVP validation · Agile prioritisation and Scrum principles · Pilot design and technology/IP assessment
Apply: Design a focused experiment or testable product promise.
Output: MVP or pilot experiment plan with measured outcomes.
04
Reach / Go-to-market and growth
Strategic positioning · First customers and sales conversations · Market entry and internationalisation
Apply: Test an offer with a real buyer segment and record objections.
Output: Early go-to-market and customer learning plan.
05
Organise / Leadership and operating cadence
Founder and team development · Leadership and accountability · Sprint planning and stakeholder relationships
Apply: Agree on owners, weekly priorities and a visible decision rhythm.
Output: Team operating agreement and weekly founder update.
06
Prepare / Pitch and investment readiness
Pitch deck and investor Q&A · Valuation, cap tables, runway and use of funds · Commercial diligence and data-room readiness
Apply: Build an evidence-led investor narrative and identify diligence gaps.
Output: Pitch outline, readiness checklist and next-stage action plan.
Across the curriculum
Explore the skill set behind every phase.
Study area / 01
Founder development
Coaching, idea validation, value proposition, business models and team alignment.
Learn the method. Apply it to a company decision. Bring back evidence.
OV School / Admissions
Start with the company question that matters now.
Apply for a selective cohort. We review each application; an application does not create an account or guarantee admission.