Customer evidence map
Separate observation, interpretation, belief, and the decision each signal should inform.
Founder resources
Small tools for high-consequence company decisions.
A practical library of prompts, canvases, and review structures founders can adapt without adding unnecessary process.
The library
Choose the decision—not the document.
Use each tool as a working room: clarify the question, capture the evidence, make the decision, and carry the next action into the company.
Assumption-to-experiment brief
Turn the most important product uncertainty into a small test with a decision threshold.
Early pipeline learning review
Review conversations, objections, movement, and stalled deals as one learning system.
Founder decision register
Keep difficult decisions, owners, evidence, trade-offs, and review dates visible.
Market expansion gates
Define the evidence required before committing more people, budget, or infrastructure to a market.
Funding-readiness room
Organise narrative, evidence, open questions, use of capital, and the intended investor process.
Continue the journey
Need a connected learning path?
OV School brings the tools into a structured founder practice.